Many will see the power of the Rotary membership certificate in the business’s reception, demonstrating how they are a caring organisation prepared to give something back.

Since Rotary in Great Britain & Ireland introduced corporate membership, it has had over 540 registrations, including schools, hotels, care homes, manufacturing, entertainment venues and professional services.

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Each has nominated members of staff to become Rotary members, reporting back the great works undertaken. Membership cost is paid by the business as Rotary is classed as a tax-deductible charitable organisation.

A precedent has been set with many companies paying for their staff membership so that they can get to know their local communities and customers better.

What is the fundamental difference between a corporate and ordinary member? The organisation pays the membership fee for two or more members of staff to be Rotarians. This is often tax deductable and an invoice can be rendered for your accounts

From a Rotary club point of view, the benefits of corporate membership are significant with wider sponsorship, access to helpers, new project ideas, business expertise and greater media profile.

Schools and academies provide an excellent opportunity to show what Rotary has to offer. Youth programmes, international projects and humanitarian initiatives are all visible to students and their families, most of whom are in business and could contribute via CSR.